Baby Bloggers. Wrong or so Right?



Fashion bloggers have been on the incline since the early noughties. But the new trend of baby bloggers is something that could be seen as slightly alarming. Children of all ages are now being bought up in a world that is internet-wise, so instead of writing in a diary, many children are now publishing their ideas and thoughts onto the internet as blogs. But, does this mean that it is a good idea?

Blogging has become a craze in the modern world. With around 7 million people publishing blogs on blogging websites, and another 12 million who write blogs via their social networks. With the blog sites themselves being named the 5th most trusted source for accurate information online, blogging has a new wave of impact on the general public. 

Tavi Gevinson was the world’s first insight to children blogging. Now, a successful writer, magazine editor and owner of fashion blog Style Rookie. But Gevinson began Style Rookie at the age of eleven from her bedroom. The blog issued her thoughts on the latest fashion trends and her own fashion – the blog begun to gain nearly 30,000 readers a day at the age of 11.

In an interview with ELLE, she stated that:

“A lot of people on the internet have a problem with a young person doing so well. I felt like, there were people who were [at fashion week] because of their name, their money or their family, and I didn’t have any of those things.”

But due to one success of a young blogger, does this mean that it is right for children to publish their thoughts online through the means of an owned blog?

At the end of last year, we begun to see a small fashion blogger making her way onto Vogue, and earlier this month VICE.

Coco, or @coco_pinkprincess, is a 6-year-old fashion lover from Harajuku, Japan. Her tiny street-style has got the attention of many around the world. The little fashionista now has 105k followers on Instagram alone. Her street-style brings a cheeky normcore vibe to the account.

In an interview with VICE earlier this month, her mother claimed that she isn’t always dressed like how she is pictured, and Cocos’ love for fashion isn’t known by her peers at school. But it is something that she enjoys like any other hobby; her mother claiming that it is alike an "after school activity". Coco’s love for fashion is hereditary, with her parents owning a vintage store called Funktique in Tokyo.

But Coco isn’t alone in the  fashion blogger-topia in Japan, or across the world. The London School of Economics found that 11% of European children use the internet to write a blog themselves.

However, many of these ‘blogs’ provide nothing written and do not have any articles or blog posts attached to their pictures, and on that premise are not blogs themselves. Rather, these mini fashion bloggers have accounts that are co-owned by their parents and are focused accounts on Instagram.

These Instagram accounts are updated daily, showing the world what the child is wearing. But this isn't just a little account with hardly any followers, just for the mothers satisfaction. For example, baby bloggers such as: @fashion_laerta who has around 404k followers.

Does this suggest that this form of blogging [fashion] is damaging for the child themselves, teaching the child that the only thing that is important is what they are wearing, or their aesthetic?

As much as it could be seen as negatively-impacting towards the child. Fashion blogging could provide a sense of individuality to a child, or anyone who is a fashion blogger. More than likely it could provide the child with a sense of belonging within the blogging community, which is something that many children should be aware of; the sense of community and people that are similar to them. 

Additionally it could teach the child that they are an individual amongst millions of other children,  which is something that could benefit the child, not only in the age that they are blogging, but throughout their future. 

Although the argument could arise that it [fashion blogging] has the potential to make a child materialistic. This is both likely to happen and also to be negotiated. In many cases this depends on how the parent who is co-occupying the blog, not only educates the child on what they are doing, but on how they regulate it. This could be through means of social media, or through the use of the blog itself from the young child. 

However, this is ultimately down to the parents and owners of the blogs, and this is merely just speculation and [my] personal thoughts on the idea. 

For those that do not have fashion blogs, there are other schoolchildren who are using their internet savvy skills to create blogging platforms that provide a voice and change from the younger generation. This is something that, not only myself believe, but many of the bloggers prove. 

Back in 2012, Martha Payne, a 9-year old blogger posted her first entry on NeverSeconds. She documented what she had for dinner at school – her blog later that day [after her father tweeted about the blog] reached 10,000 visitors.

The blog now has been read over 9 million times, and has created a book deal. Martha, through the blog, raised around £130,000 for Mary’s Meals; a charity which feeds schoolchildren in the poorer parts of the world.

Many schoolchildren have taken to blogging in a positive light, some say that it is providing a digital footprint for future employers to see and search.

Seventeen-year old Maelo Manning can be found on In the midst of the 2010 general election Maelo asked her mother, an active campaigner, if she could start a political blog. Her blog gets between 200 – 400 hits a day.

Her latest blog post came on the 2nd June. She discusses her thoughts on Theresa May and the statement of ‘Strong and Stable’.

There are many child bloggers out there aiming excel their thoughts and provide an input to their world. Bloggers such as:, which is a co-owned blog between father and daughter, reviewing children’s books and novels.

In a world that is run by the internet it is easy to see why children think that their opinions need to be heard, and it shows how much affect a child’s thoughts can have any many people; whether that be political or cultural.

Child bloggers will always have a controversial tag. Those that are impactful blogs and fashion blogs will always be pinned against each other – whether that be because they are owned by children or adults.