For Better or Worse. The 80's are back

Marc Jacobs Resort 17 Show

Marc Jacobs Resort 17 Show

Shoulder pads, frills and perms are not the repertoire for sophistication, or modern fashion. Looking back at the 80’s, it seems that the higher the hair; the closer to God.

The high-street this year doesn’t seem that modern. There doesn’t seem to be a dominant style or trend that is taking over – unlike the rise of off-shoulder tops last season. With the lack of innovation on the high-street, does it show that the industry is relying too much on the past?

With the reliance on the past. It seems that the fashion industry is basing influences from what is popular with the public, rather than what their vision is. Leaving behind what the fashion industry is based from, and the copy-cat nature that it has become. 

Dare we say it. Hilary Clinton was a fashion icon last year. Her marketing tool of power suits hinted to the trend forecasters that the past was coming back to haunt us. Not only is it the power suits that are making a comeback, but so are business blouses. 

Retail analysts claimed that with the rise of nostalgia in popular culture, came the influence in the fashion industry. 

Popular culture was immersed in the past last year. It seemed that we always were looking back at what happened, rather than what might be happening. One of the most dominant pieces of pop culture last year came in the form of Sci-fi. Netflix series, Stranger Things [set in the '80's] gained attention all over the world, creating a concoction of reminiscence. 

It is only going to become more apparent with the newest show, GLOW, bring broadcast later this month. 

Along with TV Series, the idea of the rebooting of Dynasty has led to the 80’s being on the mind of most people. The subconscious playing on how those jam-jar glasses might just suit you.

Although the fashion industry seems to be stuck in the past, does this mean that the modernisation of the past can make the 80's sophisticated?  

Looking back at the FW/17 shows there was a sentimental nod back to the era. Heidi Slimane’s last collection for Saint Laurent pushed shoulder pads to the extreme and high-octane foil metallic was plastered on most of outfits. Slouched leather heeled boots wear on the majority of models.

Although with YSL came Balenciaga in tow. Seen on most of the social influencers and celebrities is the denim jacket with highlighted pointed shoulder pads. Say what you will, you’ve seen them. The collection basked in the glory of the 80’s, and as much as we hate to say it, it created an element of sophistication. Something that we thought could never happen.

Demna Gvasalia has made an impact with the collection. Showing that you can take an era, and created a modernised sense through aspects of the fashion. Although, the sentimental throwbacks in the collection are extreme and shout a past decade – it has had its effect on the current fashion industry.

But does this mean that the industry is losing itself in the past? How can anything be truly new or innovative?

The past collections from the catwalks seem to have dwelled on the nostalgic elements. Shows such as; Balmain, Jacquemus and Marc Jacobs showed their inspiration of the '80s. 

Li Edelkoort, Danish consultant stated that; “These categories of designers are working on clothes and are no longer concerned or interested in change for change’s sake – unanimously declaring newness a thing of the past.”

“With this lack of conceptual innovation, the world is losing the idea of fashion.”

Looking at the high-street, you can affects of a trend are dominant in the window of Topshop. Take a look at the Topshop Boutique/Unique collections this season. Graphic prints, Lycra and slouched suits. Click here to look at the collection. 

Nothing plays on OTT quite like ASOS. The online store grabs the attention of the audience through the excess in most cases. ASOS ‘Next-level occasion wear’ does what it says on the tin. It seems that the store is uses the trend the most and excelling it at the nth degree, but it is reinvention of what could have been found in a store 40 years ago. It isn't a hint of the past, it is the past. 

Nostalgia seems to be playing on the industry. It seems that the industry isn't putting effort into modernisation or aiming to push new ideas. 

What do you think of the backlog of ‘80’s coming back to the industry? Are you a fan or do you think that it should be left in the past? Let us know what you think, we’d love to hear from you.